Regardless of how smart, talented, knowledgeable and resourceful you think you are, there's only so much you can do or accomplish by yourself.
The real vehicle behind incredible growth and success at the highest levels is your circle of influence, your connections, your audience. People you work with, partner with and team up with. People who have the resources, talents, skills and knowledge to compensate for your shortcomings....
Being able to connect with and maximize the benefits you get out of these people is what effective human leverage is all about.
Often, effective use of human leverage really means that you are able to efficiently use other people's time, money, resources, ideas and experience to achieve your goals.
In this article, we are going to highlight 6 ways this can be accomplished:-
1 Feedbacks, Reviews and Testimonials: A very powerful but often overlooked way of effective human leveraging is the request for feedback, reviews and testimonials.
You are in business to provide products, services and values to your audience.
By implication, your customers and clients, in addition to buying from you, are an excellent resource to provide you with valuable feedback you can use to improve your products and services OR reviews and testimonials you can leverage to even get more business.
2 Affiliate Relationships: Another way you can effectively employ human leverage is through affiliate relationships.
In marketing, an affiliate is a person who helps you promote your products or services usually in return for a commission on sales he/she generates from his efforts.
If you understand the ramifications of that, then you can see how having an affiliate or army of affiliates spend their time, efforts and perhaps money promoting your business is an efficient human leverage to accelerate achieving your goals/targets.
3 Influencer Marketing: An influencer is someone with an audience, a following. He has established himself as an expert or authority figure with this audience. As a result of his credibility with them, he has the ability to influence their purchasing decisions.
Getting an influencer to use his influence on his audience for you is an extremely effective form of human leverage.
Companies, products and service providers understand the tremendous power of this sort of influence. That's why they spend huge amounts partnering with celebrities, famous figures and influencers to pitch their products or services.
4 Viral Sharing: Getting your contacts on social media to virally share your contents, blog posts or communications is also good human leverage.
Through these contacts, you are reaching potentially millions of others who you couldn't possibly reach in any other way. The key to a good viral sharing strategy is really good/unconventional content / message along with an encouragement or incentive to your contacts to share.
5 Asking for Referrals: You would be surprised how easy it is to get a referral just by asking.
Similar to feedbacks and reviews, this is also a way to leverage your current customers and clients for growth.
This is accomplished by giving your customers and clients as many avenues as possible to refer your business to their networks.This can be done through encouragements in emails, on your website, and even built directly into your product if you have an online tool.
As referral business doesn't cost you anything, it is indeed an incredible form of leveraging.
6 Outsourcing: Running a business entails a lot tasks. A lot of these tasks are required and must be done, but don't ever increase sales, income and profits. Examples of these tasks could be customer service, checking email, and working on the technical aspects of your website.
Outsourcing means getting third parties to accomplish these tasks so that you can concentrate on the tasks that actually increase sales, profits and income like marketing, product development, service improvement, building strategic relationships with other businesses and so on.
All these are highly effective ways to employ human leverage. It is also important to note that these techniques need not be used in isolation. In fact, a business that's on the fast track to extreme success regularly uses several of these methods simultaneously.
Effective use of human leverage enlarges you. It multiplies you. You can access the strengths of all the resources you need around you. You can vastly increase the scale of your operations. Through this leverage, systems of production and sales can be made to run and grow independently of the business owner.
Effective use of human leverage is critical if you are going to maximise your freedom, happiness and wealth. It is through leverage that you can eventually remove yourself from the flow of work.
Embrace these techniques to effectively utilize human leverage and fasten your journey towards extreme wealth.
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